The Dancing with the Bear book is released in UK with an estimated value of 3 million British Pounds Sterling. The target readers for this book are Russian tycoons living in United Kingdom. Roger Shashoua, a British entrepreneur wrote this book “Dancing with the Bear: An Entrepreneur Goes East” is priced normally at £14 at places like Amazon.co.uk and other book stores. But he is also selling a custom made version of the book with a range of values from £500,000 to £3 million depending on the diamonds encrusted on the cover of the book. The most expensive book carries 600 diamonds designed by cooldiamonds.com.
The book tells the story of how Shashoua made £100m in post-Soviet Russia. He co-founded exhibitions business ITE, which trades now at the London Stock Exchange and has an estimated market value of £500million.
Russian tycoons are the target readers for this custom, made-to-order, diamond-encrusted book. Roger Shashoua expects many of the wealthy Russians who live in the UK will buy this book.
Today's Russia boasts 53 billionaires including Chelsea Football Club owner Roman Abramovich. According to Forbes magazine, most of the billionaires made their riches in oil, steel, mining and metals industries.
Shashoua gave the following reason at BBC.co.uk for providing this book:
There is so much money floating around in Russia that it seemed entirely logical to produce a book designed for the Russian market.
"I am just happy that conspicuous displays of consumption can now be associated with writing, rather than fashion accessories.
Mr. Shashoua however doesn’t want his book just for public display; he wants them to read it as well. The original book has a standard white cover, but in order to highlight the diamonds, the expensive book has a black cover.
The book tells the story of how Shashoua made £100m in post-Soviet Russia. He co-founded exhibitions business ITE, which trades now at the London Stock Exchange and has an estimated market value of £500million.
Russian tycoons are the target readers for this custom, made-to-order, diamond-encrusted book. Roger Shashoua expects many of the wealthy Russians who live in the UK will buy this book.
Today's Russia boasts 53 billionaires including Chelsea Football Club owner Roman Abramovich. According to Forbes magazine, most of the billionaires made their riches in oil, steel, mining and metals industries.
Shashoua gave the following reason at BBC.co.uk for providing this book:
There is so much money floating around in Russia that it seemed entirely logical to produce a book designed for the Russian market.
"I am just happy that conspicuous displays of consumption can now be associated with writing, rather than fashion accessories.
Mr. Shashoua however doesn’t want his book just for public display; he wants them to read it as well. The original book has a standard white cover, but in order to highlight the diamonds, the expensive book has a black cover.
To know more about this book, click here.
I think the rich Russians might buy this book mainly to show off, as they don’t need any lessons from others on how to become rich. Maybe the less expensive book will be a hit in Russia among teenagers and adults who want to become successful.
I think the rich Russians might buy this book mainly to show off, as they don’t need any lessons from others on how to become rich. Maybe the less expensive book will be a hit in Russia among teenagers and adults who want to become successful.
No comments:
Post a Comment